Erica Francis Rugabandana has a background in wildlife management and community development, with a specialization in communication for environmental and wildlife conservation education. Erica has a wide breadth of knowledge and experience working with NGOs in Tanzania as a film producer. She is a graduate of Mount Meru University with Hon. Master of Arts in Community Development and has an Advanced Diploma in Wildlife Management from Mweka Wildlife College. Erica believes that education is key for sustainable wildlife conservation, and, if done through the right communication channel, it can bring great impact. She believes film and television is the best channel for communicating wildlife issues to communities and to the general public. Erica founded and runs her own film business and production company SIIMA MEDIA & CONSULTING COMPANY.